Do we really need an SEO website?
• Monday, 22nd November 2010 •
What is SEO?
SEO stands for Search Engine Optimisation, which basically means optimising your website so that it’s attractive to search engines, like Google, Yahoo and Bing. This is an important process the helps your website to be found by search engines so that your website can climb higher up the search results. Your customers will type keywords or phrases relevant to what they’re looking for into a search engine, for example those looking for services such as ours might use keywords such as “professional web design West Sussex”. The ideal scenario is that your website comes up in the results for keywords relevant to your business on the first two pages of search results. If you can achieve one of the top three spots on the first page you’re doing really well because people have very short attention spans and will only look so far; you want to be at the forefront of your field.
Why does good SEO mean for business?
A website that is well Search Engine Optimised will:
• Increase the chance of your website being found
• Increase the chance of your website being viewed
• Increase the chance of your website making a conversion (a sale, getting contact info or similar)
Remember that while you might have to spend a few pounds with professionals such as us for maximum effect, having an SEO website is always an excellent return on investment.
What’s the recipe for good SEO?
There are currently around 200 individual ranking factors considered by Google as important in terms of SEO and each is weighted differently. However, the basic rules of SEO are that your website should incorporate the following:
• Page titles that are unique, accurate, descriptive and brief
• Meta description tags that give an accurate and unique summary of each page’s content
• Urls made up of words relevant to both content and structure
• Navigation that’s easy to use so information can be found quickly
• Web pages that load in less than 5 seconds
• Quality content and services through easy to read, accurate copy that’s regularly updated
• Heading tags that are used appropriately to outline the main points and used sparingly across the page
• Well written anchor text (the clickable text that users will see as a result of a link) that’s descriptive yet concise
• Fully optimised images with brief yet descriptive file names and alt text
• Opportunities to promote your website, such as links to blogs and social networks
• Advice from free webmaster tools such as Google Webmaster Tools
• A good web analytics service such as Google Analytics
So the answer is yes, you really do need an SEO website if you want your business to have maximum online presence, if you want your website to be found by your customers and if you want to make conversions online. Making sure that your SEO website incorporates all the points above and having one of our professional SEO consultants audit and work on your website can only be a step in the right direction.
Find out more about our SEO website services by contacting us.
